Coffee isn’t immortal — and stale beans are a sad way to start the day. But when you understand freshness, you can make every brew as bold as the last.
The Freshness Timeline
Whole beans stay freshest for about 2–4 weeks after roasting. That’s when the aromas peak, the oils shine, and the flavor pops. Ground coffee has a shorter window — about 1–2 weeks.
Our Advantage: Roasted in Small Batches
We work with expert roasters who pack every batch shortly after roasting using modern techniques that limit oxygen exposure. That means less air, more flavor, and a coffee that stays fresher, longer.
Store your beans in a cool, dark place (not the fridge), and you’ll preserve that perfect punch of boldness.
☕ Want coffee that arrives fresh and stays fresh? Order a bag today.
