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The Story Behind Our Favorite Roast Names (And Why Motor Oil Tastes So Good)

From “Smooth Drive” to “Hot Rod Canon,” our coffee names come with personality. Here’s how our roasts got their names—and why customers love what’s inside the bag.

We’re not just about beans. We’re about branding that drives like your favorite muscle car. Every blend name we put on a bag tells a story about performance, smooth handling, or full-throttle flavor.

Motor Oil*

It’s not literal—thankfully—but it is bold, dark, and rich enough to make your engine purr. This Nicaragua/Nocturnal blend is smooth with notes of milk chocolate and dried fruit. Customers say it’s the smoothest “fuel” they’ve tasted.

Hot Rod Canon*

Full-bodied. Chocolatey. Almost smoky. Just like the Hurst SC/Rambler we love—it looks wild and delivers a bold experience you don’t forget.

Smooth Drive* & Distribution 50:50*

Blends that cruise. Balanced, calm, and ready to power your morning with no drama. Just clean, bold energy in a cup.