Everyone says their coffee is premium—but what does that really mean? Here’s how we define quality, from bean to brew.
What Makes Coffee “Premium”? A Roaster’s Take on Quality
“Premium coffee” is one of the most overused labels in the industry. But for those of us who live and breathe the roast, premium isn’t a buzzword—it’s a process. It’s not just about the bean. It’s about every step it takes to turn that green seed into a cup that stops you in your tracks.
At Rambler Scrambler Coffee, our beans are sourced from producers who prioritize ethics, freshness, and climate. But the real work begins in the roaster. We don’t mass-produce. We small-batch roast with precision, adjusting variables like temperature and airflow with the same obsession a mechanic uses to tune a carburetor.
What makes coffee premium is care. It’s intention. It’s refusing to rush, cut corners, or hide behind hype. We believe if your roast doesn’t stand out on taste alone, it’s not worth serving. Just like the SC/Rambler didn’t need a massive ad campaign to earn a cult following, great coffee doesn’t need gimmicks. Just guts.
Want to experience premium without the pretense? Try our boldest roast and taste the difference that care makes.
